Today's day four task with the Summer Learning Journey Programme is "Arty Designers/Fashion Foward" For this activity, please read this article about where some famous New Zealand brands got their names from. Brand names are very important to companies as this is how they are known. On your blog, tell us how Twenty Seven Names got their name. Looking at their clothing brand, tell us whether you think this is a good name for them, or if they should change it to something else! Do you know any other famous New Zealand designer shops?
Twenty-Seven Names
Twenty Seven Names is a contemporary (current) New Zealand fashion label that is also influential. The founders of the company are two friends, Rachel Easting and Anjali Burnett. Rachel and Anjali met when they were at primary school. When they left school, Anjali studied fashion design and Rachel studied art before they set up their own business designing and making clothing. Where possible they employ young women and they keep as much of their production (making) in New Zealand as possible. After studying art and fashion respectively the pair began working on small scale projects before launching their brand ‘twenty-seven names’.
The label name is a homage to the list of 27 people who helped to get their label off the ground. Proudly made in New Zealand since its inception, the brand’s values lie in a commitment to sustainability, ethical production and supporting local industry. I think Twenty-Seven Names is a great name to have for your logo because it represents so many beautiful things and especially that New Zealand had help come up with the name. I also think this designer company in New Zealand is awesome, there are so many creative and pretty clothing items that the Twenty-Seven Names company has come up with.
Hi again Bella,
ReplyDeleteOnce again you’ve done an amazing job answering the question. I particularly like how you explained why you like the name as well as how you gave a plethora of reasons.
Twenty-Seven Names is such a cool and well-thought out name for a company. It’s so cool how Rachel Easting and Anjali Burnett acknowledged everyone who helped make their dream come true in such a public and profound way. It’s also a great homage to how New Zealanders think, we’re very inclusive and like to give credit where credit is due.
If you created a fashion company (or any company really), what would you name it? I think I’d call mine something like Raspberry Designs or something. I just really love raspberries, they’re so delicious and they’re also a pretty fashionable colour.
Don’t forget to cite your images.
Keep up the great work!
Shannon (SLJ)